is a Paris-based creative direction and design studio shaping brands and places through identity, content and experience. From visual systems and objects to images, interiors and events, the studio turns ideas, values and heritage into forms that can be seen, used and lived.

Services:

Brand

Positioning, identity systems and objects

Content

Editorial direction, narratives, film and photography

Experience

Interiors, spatial design, events and hospitality

About

Talks

07.2026

directs a Culinary Story for Zara Home with Lygaria on the Greek island of Kea

At Kea Retreat’s restaurant, brothers Yoni and Uri welcome travellers to a table shaped by fire, the salt sea and elegant simplicity.

07.2026

directs a Culinary Story for Zara Home with Lygaria on the Greek island of Kea

At Kea Retreat’s restaurant, brothers Yoni and Uri welcome travellers to a table shaped by fire, the salt sea and elegant simplicity.

07.2026

directs a Culinary Story for Zara Home at To Pefkaki on Hydra

07.2026

directs a Culinary Story for Zara Home at To Pefkaki on Hydra

05.2026

directs a Culinary Story for Zara Home with Folderol

05.2026

directs a Culinary Story for Zara Home with Folderol

04.2026

designs La Cavalerie’s Spring Awakening experience

04.2026

designs La Cavalerie’s Spring Awakening experience

04.2026

designs La Bergerie, the second residence at La Cavalerie

The four-bedroom villa brings together a kitchen, swimming pool, spa and listening room within the estate’s evolving hospitality experience.

04.2026

designs La Bergerie, the second residence at La Cavalerie

The four-bedroom villa brings together a kitchen, swimming pool, spa and listening room within the estate’s evolving hospitality experience.

03.2026

directs the launch of Merci’s Summer Linen collection

03.2026

directs the launch of Merci’s Summer Linen collection

02.2026

directs Ruthie Rogers and Wes Anderson in conversation at Gagosian Paris

02.2026

directs Ruthie Rogers and Wes Anderson in conversation at Gagosian Paris

12.2025

shares its founders’ Paris home with Harper’s Bazaar Intérieurs

12.2025

shares its founders’ Paris home with Harper’s Bazaar Intérieurs

12.2025

gathers its creative community in Paris

12.2025

gathers its creative community in Paris

11.2025

directs a Culinary Story for Zara Home with Ruthie Rogers

11.2025

directs a Culinary Story for Zara Home with Ruthie Rogers

11.2025

designs La Cavalerie’s annual Olive Harvest experience

11.2025

designs La Cavalerie’s annual Olive Harvest experience

10.2025

designs ICICLE’s SS26 presentation at the Monnaie de Paris

10.2025

designs ICICLE’s SS26 presentation at the Monnaie de Paris

09.2025

develops the identity of artisan-led brand Afshan

09.2025

develops the identity of artisan-led brand Afshan

08.2025

directs a Culinary Story for Zara Home with James Henry

08.2025

directs a Culinary Story for Zara Home with James Henry

06.2025

designs a global brand experience for Moët & Chandon

06.2025

designs a global brand experience for Moët & Chandon

06.2025

brings its creative community into conversation through CONCEPT Talks

06.2025

brings its creative community into conversation through CONCEPT Talks

05.2025

designs Diptyque’s Espaces Éphémères in Paris and London

05.2025

designs Diptyque’s Espaces Éphémères in Paris and London

03.2025

designs Moët & Chandon’s Formula 1 dinner in Melbourne

03.2025

designs Moët & Chandon’s Formula 1 dinner in Melbourne

03.2025

transforms ICICLE’s Champs-Élysées boutique for Paris Fashion Week

03.2025

transforms ICICLE’s Champs-Élysées boutique for Paris Fashion Week

01.2025

introduces La Cavalerie through an intimate dinner in Paris

01.2025

introduces La Cavalerie through an intimate dinner in Paris

01.2025

designs a Paris home around the Ungaro legacy

Emanuel Ungaro’s collection is brought into a contemporary interior shaped for everyday life.

01.2025

designs a Paris home around the Ungaro legacy

Emanuel Ungaro’s collection is brought into a contemporary interior shaped for everyday life.

12.2024

curates Bottega for Bottegas in Venice

12.2024

curates Bottega for Bottegas in Venice

11.2024

presents La Cavalerie’s olive oil at Sotheby’s

11.2024

presents La Cavalerie’s olive oil at Sotheby’s

10.2024

designs the identity of La Cavalerie

10.2024

designs the identity of La Cavalerie

09.2024

begins a collaboration with Dom Pérignon

09.2024

begins a collaboration with Dom Pérignon

06.2024

designs Boucheron’s Or Bleu experience to travel across markets

06.2024

designs Boucheron’s Or Bleu experience to travel across markets

06.2024

curates private cultural experiences for Bottega Veneta in Venice

06.2024

curates private cultural experiences for Bottega Veneta in Venice

06.2024

begins the long-term transformation of La Cavalerie in the Luberon

06.2024

begins the long-term transformation of La Cavalerie in the Luberon

03.2024

redesigns Sento’s Paris boutique as a tactile retail environment

03.2024

redesigns Sento’s Paris boutique as a tactile retail environment

05.2023

launches ICICLE Purpose across the brand’s Paris boutiques

05.2023

launches ICICLE Purpose across the brand’s Paris boutiques

04.2023

directs an artisan-led story for Zara Home with Castor Fleuriste

04.2023

directs an artisan-led story for Zara Home with Castor Fleuriste

04.2023

traces Zara Home’s ceramics collection back to the workshop

04.2023

traces Zara Home’s ceramics collection back to the workshop

04.2023

designs Mazarin’s presentation at PAD Paris

04.2023

designs Mazarin’s presentation at PAD Paris

01.2023

names Bottega Veneta’s five-fragrance collection under Matthieu Blazy

01.2023

names Bottega Veneta’s five-fragrance collection under Matthieu Blazy

12.2022

curates Bottega for Bottegas beyond Italy

12.2022

curates Bottega for Bottegas beyond Italy

12.2022

creates Pucci Daily for the Maison’s Winter collection

12.2022

creates Pucci Daily for the Maison’s Winter collection

12.2022

transforms ICICLE’s boutique into a month-long retail experience

12.2022

transforms ICICLE’s boutique into a month-long retail experience

09.2022

curates ICICLE Live, a three-day festival of art, food and culture

09.2022

curates ICICLE Live, a three-day festival of art, food and culture

01.2022

scripts and produces a leadership film for Moët Hennessy CEO Philippe Schaus, launching LVMH DARE

01.2022

scripts and produces a leadership film for Moët Hennessy CEO Philippe Schaus, launching LVMH DARE

05.2021

directs film and visual content for L’Artisan Parfumeur’s La Botanique collection

05.2021

directs film and visual content for L’Artisan Parfumeur’s La Botanique collection

02.2020

produces a film for Chloé’s Women Forward initiative

02.2020

produces a film for Chloé’s Women Forward initiative

12.2019

joins 1% for the Planet

12.2019

joins 1% for the Planet

09.2019

creates a film supporting Bernard Arnault’s launch of LVMH’s LIFE 2020 initiative

09.2019

creates a film supporting Bernard Arnault’s launch of LVMH’s LIFE 2020 initiative

01.2019

designs the identity and digital platform of the Zao Wou-Ki Foundation

01.2019

designs the identity and digital platform of the Zao Wou-Ki Foundation

01.2019

begins a multi-year rebranding and cultural programme for Veuve Clicquot

01.2019

begins a multi-year rebranding and cultural programme for Veuve Clicquot

CONCEPT

33 rue Saint-Guillaume

75007 Paris